Unibet was founded in 1997 by a Swede in London and since 1999 the offers are available on the Internet. This makes Unibet one of the oldest online betting providers in our sports betting test.
Like most betting providers from Scandinavia, Unibet also enjoys a very good reputation in the industry. The company is listed on the Stockholm Stock Exchange and has branches in London and Malta.
Detailed Reviews of the Betting Provider Unibet
Our editorial team was able to gather experience with the betting provider Unibet over a period of several years and now presents these collected in a detailed report.
1.) The Unibet betting odds
With around 93 percent payout key, the Unibet betting odds are among the good average of the betting providers we tested.
This means that the bookmaker with Scandinavian roots retains about 7% of all stakes across all sports and returns the rest to its customers as profit.
With this value, the bookmaker can rank in the midfield of betting providers.
However, it should be emphasized that in the area of popular football betting, higher values can easily be found within the odds, while in less important leagues, the payout key sometimes falls significantly.
Especially the areas of football and ice hockey are often equipped with an odds key above the norm at Unibet.
A comparative look at the odds, for example, for the Champions League, Premier League or NHL can therefore always be worthwhile!
Thus, the bookmakers at Unibet can often come up with attractive betting odds for favorite wins in the major soccer leagues.
And this already relatively early: the bookmaker is known for opening betting markets early and keeping the odds level relatively stable.
2.) The Unibet betting offer
The Unibet betting offer is clearly the bookmaker’s strength.
Already with the first look at the betting platform, it becomes clear that there is hardly any sporting event on this planet that you cannot bet on at Unibet.
Thus, the bookmaker is close on the heels of the leading competitors in this category, such as Bwin or Bet365.
The diversity in Unibet’s betting offer can be found in both the breadth and depth of the betting options. Thus, you can find well over 30 sports in the sports betting menu.
These are ranked alphabetically for the sake of simplicity. The only exceptions are the two most popular sports: football and tennis.
The reason: if it is about the round leather or the yellow felt ball, the betting program at Unibet shows itself even more precise in terms of event selection.
In these games, Unibet does not leave out any possibility that can even somehow be equipped with a bet.
This is how it comes about that betting opportunities in the higher three-digit range are possible for top-level football matches. The closer the event finally gets, even more betting markets are opened up, which should lead to absolute betting pleasure at Unibet.
Unibet is also known for having various curious bets around sports, politics and society in its betting program. In order to find these – or other sports tips – more easily in the comprehensive program, a search function helps.
3.) The Unibet Live Betting
With about 200 events per day, the live bets at Unibet represent one of the showpieces of the betting provider.
The bookmaker can come up with a comprehensive betting offer in this category, which also allows for many betting options.
The most common sports in the Unibet live betting center are: football, tennis, basketball, ice hockey, golf, handball, volleyball, American football.
However, besides these classics, more exotic sports also find their place in the live betting market. Among these is darts, for example.
Unibet’s live betting center can be accessed directly from the betting page and is kept rather simple from a visual point of view. However, this makes it possible to keep track of the many events.
Once a desired game is selected, the real variety that live betting can offer is revealed:
With over 200 betting options on popular football matches, no action on the pitch is actually left without odds. The betting options are divided into the following betting markets:
- Regular match time
- Half time
- Goal scorer
- Player goals
- Player Cards
- Scorecast / Wincast
- Match events
These categories can be individually displayed or hidden.
In addition, Unibet informs its users about what is happening on the pitch via live ticker and statistics.
La Liga in the Livestream: Real, Barca and Co live experience
Unibet is one of the few betting providers to offer its customers live streams of sporting events in its live betting center.
The following list of sports leagues that are available as live streams on Unibet shows that it’s not just fringe sports fans who get their money’s worth.
- La Liga
- Ligue 1
- Copa Libertadores
- WTA Tennis
- FIBA Basketball and many more.
However, in order to watch live sports on Unibet, you need to have a betting account that either has money in it or from which a bet has recently been placed.
4.) Deposits to a Unibet betting account
To transfer betting funds to a betting account at Unibet, the bookmaker Unibet provides various payment options.
Among them are all common payment methods that are considered secure on the Internet. Only PayPal is not among the payment methods of Unibet.
Not least because of this, Unibet can now rank in the midfield in the betting account deposit category in a comparison of betting providers.
This is also based on the fact that all transfers to the Unibet betting account have been free of charge for some time.
Here is an overview of the payment options at Unibet:
Regardless of the method chosen for the deposit at Unibet, the posting of betting funds at Unibet can be completed in a few steps.
In a first step, a betting account must be opened with the bookmaker. Subsequently, it is sufficient to register with the personal account and under the menu item “Deposit” the customer is guided step by step in the transaction:
- Open / register betting account
- Select deposit
- Select payment method
- Enter amount
- Enter payment details (e.g. credit card number, account number)
- Complete payment
- Unibet will inform by email when the money is available on the betting account.
5.) Payout of betting winnings at Unibet
If there is freely available betting credit of at least 15 euros on the individual betting account of Unibet, a corresponding payout can be requested from Unibet.
For payout, Unibet basically offers the most popular payment methods such as bank transfer, Skrill and credit card (Visa).
During the execution of the payout, the customer is accompanied step by step on the betting platform of Unibet. This service, as well as the general conditions, provide the bookmaker with a very good rating in the payout area in the test.
6.) The customer service of Unibet
The customer service at Unibet is quite convincing with contact options via e-mail and live chat. The latter is staffed throughout the week, in each case from 10:00 to 22:00. In addition, emails are also answered 7 days a week in German.
Outside of these hours, Unibet’s betting platform also provides a wealth of collected answers to the most frequently asked questions. These are equipped with a search function.
For those who are comfortable with an English-language service, Unibet is available around the clock via email as well as via live chat in 24/7 mode.
All in all, the customer service at Unibet can definitely be credited with taking care of its customers from German-speaking countries.
7.) The website of Unibet
Headed to the website of Unibet, the user can dive into the world of infinite sports betting.
In doing so, the programmers behind Unibet’s betting offer have succeeded well in integrating the comprehensive betting offer and presenting it clearly.
This fact of the professional and customer-friendly appearance also gives the bookmaker a good rating.
Basically, the betting provider Unibet remains true to its color “grass green” through and through. This makes a fresh and modern impression, which is by no means dusty, but rather sporty.
When building the website, the bookmaker already tries to show various possibilities that the online platform has to offer on the homepage:
This happens through rotation banners in the center area, which point out current live events, as well as current promotions and events.
The margins of the page are saved for the menu – as is usual with most bookmakers.
While the header is entirely dedicated to the user and reserved for individual account settings, views and also help functions, the left side menu houses the entire wealth of sports betting offerings.
The bookmaker relies on rank and order: After a few highlights (summarized under favorites), the entire range of categories is listed in alphabetical order. The only exceptions are the two parade sports, football and tennis – they are ranked first.
The betting slip on Unibet’s website is positioned so that it can be viewed at any time. Even when scrolling down or up in the menu, it moves accordingly.
Navigation through the depths of the betting offer is basically very intuitive, as the structure is designed to be very simple and self-explanatory. In addition, the bookmaker leaves the design of the website to a certain extent to the customer himself.
This is because the view can be changed through individual settings or filters and search functions for the various betting options.
The conclusion to the website of Unibet is therefore:
Basically, the bookmaker can be accused of few mistakes in the design of the online platform.
There is a clear trend towards the effort of a simple website with an intuitive structure.
However, the abundance of the betting offer and partly also the (animated) graphic elements increasingly require scrolling and clicking to get to the desired result.
In addition, despite a good Internet connection, one or two delays can be expected when loading the page.
8.) The new customer bonus from Unibet
The Unibet bonus for new customers presents itself as a strong, if at first glance not immediately outstanding offer.
200% deposit bonus up to a maximum bonus amount of 100 euros is granted.
This puts the bookie on par with most of the competition when it comes to bonus amounts. However, with its customer-friendly turnover conditions, it still puts most of its competitors in its pocket.
While the maximum bonus amount is only mediocre, the turnover requirements of the bonus offer are absolutely customer-friendly:
With a six-fold turnover requirement at betting odds of 1.40 or higher, the Unibet bonus undercuts the vast majority of competitor offers with its requirements.
Whether this bonus is desired, by the way, can be determined immediately during registration. If it is accepted there, the bonus amount is automatically credited to the betting account after the first deposit.
Overview of the bonus conditions:
- The bonus amount must be wagered 6x
- The minimum odds for qualifying bets is 1.40
- Combi bets are not included in the bonus
- The bonus is credited from a deposit of 10 euros
- Term from bonus activation for deposit and wagering: 30 days.
Conclusion: Although the bonus amount initially seems like the average, it is the overall package that makes the Unibet new customer offer a real “top seller”:
This includes moderate turnover requirements, a 200% bonus and thus a tripling of the first deposit + the exclusive free bet in the amount of €5 for sports betting test readers.
9.) Security: how reputable is Unibet?
Unibet was founded in the 1990s and is thus one of the pioneers of online sports betting.
The Scandinavian betting provider enjoys an excellent reputation in the industry, which is also impressively underlined by more than nine million betting customers.
The bookmaker Unibet thus has an impressive and, above all, successful story to tell when it comes to the creation of the current betting platform.
Already online since 1997, the betting provider is therefore almost one of the Methusalems among online bookmakers.
However, the actual history of the founder of Unibet goes back much further, as Anders Ström, the founder of Unibet, was already involved in sports betting in his youth – especially in the field of horse racing.
According to the current status quo, Unibet is an international group that has been listed on the Stockholm Stock Exchange since 2004 and operates as an employer of over 500 employees in 42 different countries.
With offices in London and Malta, the online betting offer is managed and controlled by the provisions of the Maltese gambling license.
This circumstance of high transparency, as well as the high and constantly growing customer base including market dominance in Scandinavia make Unibet a reputable company, where from this point of view a betting account can be opened without hesitation.
Mika Häkkinen & Unibet promote responsible gaming
Unibet is not only reputable when it comes to handling sensitive customer data and payment transactions, but also when it comes to the delicate topic of gambling addiction.
Unibet is therefore the first betting provider to launch a large-scale advertising campaign for responsible gaming. On board: former F1 driver and two-time world champion Mika Häkkinen, who is to act as the front man in the fight against gambling addiction.