Sportingbet is considered to be one of the largest sports betting providers on the Internet, with some respect distance to the market leaders Bet365 and Bwin.
The British company was founded in 1998, at a time when the Internet was still in its infancy compared to today.
This makes Sportingbet one of the most traditional bookmakers on the World Wide Web and, thanks to the wealth of experience built up over many years, it can already point to more than 5 million betting customers worldwide.
The company is based in England, is listed on the London Stock Exchange and has betting licenses in Europe and Australia.
Sportingbet leaves a good impression in our test and shows only a few weaknesses.
Especially the excellent betting offer, the large selection of live bets and the fast and fee-free processing of payment transactions could fully convince our Review Team.
Detailed Reviews of the betting provider Sportingbet
As a long-standing betting provider, Sportingbet has given our test editorial team the opportunity to gather experience over a long period of time and to analyze the bookmaker’s strengths and weaknesses in detail.
1.) The Sportingbet betting odds
Right at the beginning, we already locate the biggest weak point of the English bookie.
The Sportingbet betting odds have always been a point of criticism in previous tests, and nothing has changed significantly in this respect.
Although Sportingbet has repeatedly adjusted the odds key over the years and thus also achieved small improvements, the competition has not been idle in this area either.
And so it must still be stated that the betting odds of Sportingbet cannot keep up with most of the competitors at the top.
Even the fact that the sister brand Bwin (both providers belong to the Entain plc. group – formerly GVC) is now responsible for the Sportingbet Sportsbook has not brought about a significant improvement in the odds situation, at least for soccer betting.
After all, the German bookie has always operated with a similar payout ratio.
Thus, the odds key for top matches such as in the German Bundesliga or the Premier League is usually around 93 percent, but sometimes only around 92 percent.
On the other hand, the odds rise somewhat higher on the matchday of Champions League matches, for example, so that odds of over 94 percent can also occur.
An odds ratio of 93 percent means that the bookmaker passes on this percentage of deposits to its customers as profit.
The profit margin of the bookmaker is thus about 7 percent.
That is in part significantly more than most other betting providers claim for themselves.
There, the share is only two to three percent for some.
In addition, for less important soccer matches, the odds key drops even further and is already well below 90 percent for some events.
This affects not only minor leagues, but also friendly international matches.
While the soccer betting odds are sometimes very sobering, the British bookie is much more generous in other areas.
For example, in ice hockey, where even the German league (DEL) has an odds ratio that is in no way inferior to that of the Bundesliga.
The NHL, at least in the playoff phase, also has an impressive 95%.
The NBA baskeball league is no different, achieving similar top ratings in the top games.
In the regular season, however, the odds ratio is lower in each case.
Due to the overall rather modest odds level, best odds from Sportingbet are the exception in betting odds comparisons.
If they do occur, they are most likely to occur with tips on outsiders.
This, as well as the fact that Sportingbet saves on the odds level, especially in the lucrative and popular soccer bets, are the reasons for our rather modest rating of the Sportingbet betting odds.
2.) The Sportingbet betting offer
In contrast to the betting odds, however, the Sportingbet betting offer leaves virtually nothing to be desired:
In addition to a huge soccer section, more than 20 other sports are offered, so that there are more than 8,000 bets to choose from every day.
These include not only the globally popular sports such as tennis, basketball or Formula 1, but also less widespread activities such as water polo or cricket, which is particularly popular in the Anglo-Saxon region.
These include typically British sports such as darts, snooker or rugby.
However, the roots of sports betting lie in horse and dog racing and these are also represented at Sportingbet to a large extent.
Whereby Sportingbet also aligns its betting program according to the respective nations.
Thus, in the English-language version of the betting offer, other sports can be found in front than in those from Brazil or Germany.
The top sports betting offer at Sportingbet are:
- Ice hockey
However, soccer is considered the most popular sport for sports betting worldwide, and Sportingbet naturally takes this fact into account as well.
Thus, bets can be placed on games in almost all corners of the globe, from Europe to Asia and Africa to North and South America as well as Australia.
Especially in the top European leagues, the offer extends even further to the fourth and fifth level, while in less important leagues you usually have to be content with the respective highest division.
However, due to the overall rather modest odds level, best odds from Sportingbet are the exception in betting odds comparisons.
If they do occur, they are most likely to be found in bets on outsiders.
But the betting offer of Sportingbet can convince not only in the width.
For example, more than 100 additional betting options are offered for all games of the German Bundesliga and the Premier League, from results and handicap bets to various types of goal bets, so that hardly any wishes remain unfulfilled.
The English betting provider can also score points with creative special bets, which not all betting providers have in their program.
In addition, Sportingbet also offers a significant number of different long-term bets in a separate section.
Among other things, you can bet on the champions and relegated teams of major and minor leagues, as well as on the next world or European champion.
3.) Sportingbet Live Betting
A comparatively new segment in online sports betting is the area of live betting.
This has only developed strongly in recent years, especially due to technical progress, keyword smartphones and tables.
However, it speaks for Sportingbet’s innovative spirit that the traditional English provider quickly recognized the trend towards live betting and adapted accordingly.
This was by no means the case with all online providers.
Some, in part significantly younger, betting providers have not reacted as quickly and reveal a clear need to catch up in this area to this day.
This does not apply to Sportingbet.
The Sportingbet live betting section presents itself as extensive as the classic betting program.
The user-friendly live center is well-filled at all times, and at peak times you can choose from more than 20 different games and competitions.
The scope of special bets from the pre-match section continues with the live betting as well.
A variety of interesting bets are offered for every live match.
In addition, there is a lot of convenience.
A clear live betting calendar makes it easy to plan bets on upcoming events.
As a further support, Sportingbet can also offer its betting customers a comprehensive statistics area, in which useful facts about teams or individual players can be found in addition to live scores and tables.
All these advantages also come into their own very well in the mobile version of Sportingbet.
This is especially important because the use of smarthpones and tablets in particular has greatly increased the share of live bets in the total turnover of betting providers.
Although Sportingbet does not quite match the top providers in this field, such as Bet365 or Bwin, in terms of scope and variety, the British bookmaker is one of the best addresses for live betting.
4.) Deposits to a Sportingbet betting account
The payment transaction is very important in the partnership between betting provider and betting customer, after all, you want to avoid any dispute, especially in terms of money.
As a betting provider with years of tradition, Sportingbet can rightly count on a leap of faith.
The payment transactions at the British provider are very customer-friendly.
Thus, for deposits to the betting account can be selected from a number of different options.
In addition to the classics such as bank transfer and credit cards, there are also various forms of payment that have been specially developed for money transactions on the Internet.
With these payment options can be deposited at Sportingbet:
- Credit cards (Visa, Master Card)
- Bank transfer
- Instant bank transfer
These include the electronic money wallets such as Skrill and Neteller as well as Giropay or Sofortüberweisung.
Those who prefer to use prepaid cards are well served with the Paysafecard.
In addition, Sportingbet was one of the first online betting providers to enable its customers to make payments via PayPal, after this option was not available for a long time, much to the regret of many betting customers.
All deposits at Sportingbet are free of charges and fees, which is not a matter of course with all betting providers.
With most deposit options, the money is available on the betting account a short time later, only with bank transfers the respective duration of processing by the bank is to be considered.
5.) Payout of betting winnings at Sportingbet
Also for payouts, betting customers of Sportingbet can access a wide range of choices.
In most cases, the method used for the deposit can also be used for payouts.
Sportingbet does not charge any fees for withdrawals of betting winnings.
The processing time by the betting provider takes about 24-48 hours for e-wallets such as Skrill and Neteller and PayPal.
With credit cards and bank transfers, on the other hand, it can also take several business days – about four to six – until the money arrives in the account.
6.) The customer service of Sportingbet
The German-speaking customer service at Sportingbet is available around the clock, seven days a week.
The support can be used both by telephone and in writing via e-mail or live chat, whereby a separate telephone number is offered for Germany and Austria in the German-speaking region.
The employees are polite and answer inquiries quickly and competently.
The live chat has established itself as a particularly efficient method of problem solving, which is especially suitable for short inquiries that need to be answered quickly.
Furthermore, the comprehensive FAQ section that Sportingbet can offer on its website is very helpful.
Due to many years of experience as an online bookmaker, this section contains many useful tips and answers to questions that have occupied Sportingbet’s betting customers in the past.
Many questions or problems can already be answered with a glance at the FAQ section and thus contribute to the relief of the customer service, which subsequently also benefits those betting customers who contact the support of the betting provider with a more serious problem.
7.) The website of Sportingbet
The Sportingbet website has hardly changed in recent years, which in some areas, however, also gives the impression that it is not technically up to the very latest standards, which is also indicated by some glitches that occurred during the test period.
Although navigation on the website normally runs smoothly and without long loading times, the arrangement of the various elements is not always easy to understand and sometimes differs significantly from other competitors.
Of course, it must be taken into account that Sportingbet is a British betting provider and that they usually choose a different type of presentation than online bookmakers from German-speaking countries or Scandinavia, for example.
While most websites of online betting providers list the respective sports on the left edge of the screen, Sportingbet only has a selection of the respective “top events” in that place.
The individual sports, on the other hand, are located at the top of the screen.
When you click on “Football”, you get a long list of all available categories to choose from, which are to be selected by clicking on the corresponding checkbox.
Since the sorting of the individual events is also not always completely comprehensible, it can take some time in some cases until the desired betting offer is found.
8.) The new customer bonus from Sportingbet
The new customer or welcome bonus, which most betting providers offer their customers, has established itself with many bookmakers as a suitable way to attract new betting customers.
Sportingbet is particularly creative in this respect and is one of those online bookies that regularly renew and adapt their bonus offer.
For this reason, it is not easy to evaluate the Sportingbet bonus at this point.
For those interested in betting, it is therefore advisable to check the provider’s website for the current bonus offer.
Sportingbet currently has a welcome offer in its program, where the first deposit is doubled and the maximum bonus amount is 50 euros.
But that’s not enough generosity! In addition, the bookie from Entain plc. (formerly GVC) even offers five backup bets of up to 100 euros and a free bet of 30 euros!
Of course, the bonus amount is not the only test criterion.
Because before the corresponding bonus is actually paid out, some conditions have to be met.
However, apart from the relatively short deadlines, these are designed to be extremely customer-friendly:
It is required that the deposit amount and bonus must first be invested in sports bets.
This must be done up to 10 times with some betting providers, whereby a time limit is also specified.
In the case of the current 50-euro bonus from Sportingbet, the general conditions are quite moderate with a 3-fold conversion of the deposit and bonus amount.
However, the required minimum odds of 2.00 are less customer-friendly.
9.) Security: how reputable is Sportingbet?
The long-established English online betting provider, which is licensed in Malta but, unlike many competitors, still has its headquarters in the United Kingdom, can look back on many years of experience.
In addition to a gambling license from its home country, the bookmaker is also traded on the London Stock Exchange and can point to over five million betting customers (of which around 700,000 are actually active) as an additional reference due to the trust placed in it.
In 2012, Sportingbet was acquired by the international gambling provider GVC Holdings (now Entain plc.).
In addition to sports betting, the web portal also offers entertainment and gaming applications such as casino*, backgammon or poker*.
Sportingbet employs a total of over 1,200 people at its sites in England, Malta, Guernsey, Ireland and Australia.
Of course, the betting provider is subject to strict security standards and uses special software for encryption to guarantee the security of its betting customers’ data.
Sportingbet also gained international fame as a sponsor of well-known soccer clubs, including Wolverhampton Wanderers, Steaua Bucharest or most recently PAOK Saloniki.
10.) Our experience with the bookmaker Sportingbet
Numerous other and even more detailed information and details about the English bookmaker can be read in a detailed report under Sportingbet experiences.